Photo courtesy of Jim Innes

This month RVi President Chris Crawford stepped into the spotlight, serving as moderator for the ULI Austin Breakfast Baby Boomer Housing 2.0: Sun City and Beyond.  Chris and the RVi team have provided planning and landscape architecture services for many active adult communities, including Sun City developments in Texas, Phoenix, and California – as well as senior living communities like Longhorn Village in Austin and St. Anthony’s Gardens in Louisiana.

The panel consisted of Brent Baker of Pulte Homes, Wes Peoples of Wes Peoples Homes, and Bernie Smith of ProMatura.  The group discussed the changing preferences of buyers in the age-targeted market.  Approximately 10,000 baby boomers retire per day, and this new group has higher expectations for upgrades, amenities, and technology.  Many of them also have an aversion to the typical “age restricted lifestyle” – preferring instead to be active, continue working part-time after retirement, and live near their families.

“Baby Boomers are the housing market’s fastest growing category.  We must always challenge what has been done for the last 50 years and design for this continuously changing demographic,” Chris said.

Read the Austin Business Journal’s coverage of this event here.