In 2015, outdoor goods retailer REI made history by closing its doors on the biggest shopping day of the year and paying its employees to “Opt Outside” – spending time with family, friends, and the community outdoors in nature. This single business decision spurred a movement that has gained momentum year after year, with millions of participants and hundreds of businesses and organizations banding together to support the initiative.

This Black Friday, RVi is excited to join the Opt Outside movement in our own way by helping to promote a day spent outdoors instead of in line. But we need your help!

We invite you to join us by planning an outdoor adventure of your own this Black Friday, November 29th. It could be as simple as getting out for a walk in your neighborhood, playing in your yard or local park, participating in one of 100+ nationwide cleanup projects, or checking out a state or national park.

To play, follow these 3 simple steps:

1. Capture your outdoor adventure in a photo or video
2. Post your photo/video on Instagram or upload to your Instagram story
3. Tag @RViPlanning AND use the hashtag #OptOutsideWithRVi

We’ll be following your adventures all day long (in between our own outdoor activities, of course!). Each person who makes a post will be entered for a chance to win our “Outdoor Adventure Starter Kit”, which includes an RTIC Soft Pack Cooler, Kammock Roo Double Hammock, Yeti Rambler 14 oz coffee mug, and limited edition RVi bandana!

We look forward to seeing your adventures!