Since opening our doors in Austin in 1982, RVi has been involved in designing many types of master planned communities. In retrospect, we’ve weathered the ups and the downs of a sometimes volatile real estate market and we’ve seen residential development trends come and go. We’ve also observed that a number of the planning principles we applied to our work three decades ago are still very relevant to the communities we plan today. The use of these core principles helps us to fully explore the possibilities of each community, to better understand the client’s goals, and to achieve those goals through thoughtful, creative design.
1. Know the Land.
Walk the site and really understand it. Allow the land’s natural features to guide the plan, without preconceived notions.
2. Respect the Context.
Vibrant communities always relate to their surroundings. Study land uses, regulations, zoning, and environmental constraints.
3. Understand the End User.
Reference sound market research to understand who the potential buyers are and what features are important to them.
4. Step into the Client’s Shoes.
Listen. Help shape the Client’s overall vision for the community while respecting the budget and schedule goals.
5. Appreciate the value of “The Marketing Trail.”
The community entry is a critical first impression. It should clearly communicate what the community has to offer.
6. Get more Bang for Your Buck.
Roughly 80% of a community’s image is created by 20% of its improvements. Focus on areas with the most impact potential.
7. Create Community
Enjoyable spaces like parks, trails, schools, and recreation centers foster connections and help tie the community together.
8. Focus on Sustainable Design.
Minimize impact on the site by reducing grading activities, encouraging native, species, and promoting walkability.
