Skyline
A modern western brand launch for a master planned community featuring endless view and endless possibilities.
The client needed a brand strategy to launch a major real estate development from ideas to a community unlike any in the region. The campaign theme “Life wide open” set the tone, promising that the healthy Southern California lifestyle you dreamed of is within reach. The brand vibe is rugged and refined, a sense of well-curated hip, warm and energetic. Services included visioning and placemaking, brand identity design, neighborhood naming and identity design, advertising design and copywriting, website design, signage and wayfinding design.
*Work shown was completed for a previous employer.
