Sun Resorts: Jellystone Larkspur
A vibrant mountain resort bringing families together through engaging amenities, iconic character, and stunning Colorado landscapes.
Creating a family resort experience worthy of Colorado’s dramatic landscape required more than campsites and cabins. To stand out between Denver and Colorado Springs, RVi crafted an immersive mountain getaway that blends playful energy with the natural character of the Rocky Mountain foothills—establishing Jellystone Park at Larkspur as a premier outdoor destination for families and adventure seekers alike.
GOALS
Sun Resorts wanted a destination resort in Larkspur, Colorado that incorporated the full “Jellystone program”—a set of values and characteristics shared by the 75+ Jellystone locations across North America. These include signature experiences such as water parks and activities, outdoor attractions such as mini golf and outdoor theaters, and indoor activities such as escape rooms and recreational spaces. Connecting visitors to nature was key.
OUTCOMES
RVi worked closely with the client to determine the optimal balance of amenities, segmentation of products, customer services, and connections to nature to form an extraordinary guest experience. These efforts were demonstrably successful—Jellystone Larkspur is now one the top-ranking destination outdoor hospitality resorts in Colorado with more than 190,000 visits per year. High-end resort amenities offer access to the majestic scenery of the area with thoughtful layouts designed to connect visitors with diverse experiences and connections to nature.
The resort receives consistent, positive reviews and referrals and has a continued stream of strong demand with repeat customers and positive visitor sentiments. It is truly a destination where people from all over want to return, with over 88% of guests making more than 3 unique visits, and more than 30% of visitors driving 50+ miles to vacation at the resort.
Behind the metrics and accolades, RVi developed a comprehensive water strategy that included a pumping and distribution system for irrigation that focused on environmental sustainability and end-user engagement. The site’s high elevation and nuanced ecology required plant selections that aligned with native plant communities, distributed in a way that promotes wildfire resilience while integrating aesthetically and ecologically with the Rocky Mountains landscape.
